Japanese Deputy Ambassador to Việt Nam Shige Watanabe expressed his hope that measures against counterfeit goods will be rolled out appropriately in Việt Nam, legitimately protecting IP rights and improving its business environment.
Intellectual property (IP) protection of online exports has become increasingly important for Vietnamese businesses as the country has entered a new stage of cross-border e-commerce, experts said.
Vietnamese firms should attach more attention to registering for intellectual property protection in foreign markets if they wished to develop brands abroad, according to the National Office of Intellectual Property (NOIP).
Viet Nam News reporter Phuong Uyen talked to Nguyen Thi Phi Nga, lawyer, licensed IP attorney and Counsel at Hogan Lovells International LLP, about the country’s future in IP protection and national brand establishment.
Viet Nam will work to raise the quantity as well as quality of applications for inventions in the coming years, delegates said at a seminar in HCM City on Monday.
Businesses need to be fully aware of the importance of intellectual
property (IP) and make it a critical part of their development
strategies, especially when the country is now a member of the
Trans-Pacific Partnership (TPP).